Data and society

we all want free media. do we?

A COMMENTARY by Datalyrics' Founding Editor for Lidové noviny

Foto Fortepan \ Hodosán Róza
Oct 9th 2020
<p>I remember my grandfather reading<em> Lidovky [Peoples’ Paper]</em>. That is one extra reason, why I am glad that you can still read the text you are reading. It must be emphasized that in a Hungarian equivalent to any of the holding’s papers, an article critical to the Prime Minister could not be published any longer [<em>Peoples’ Paper </em>was bought by Agrofert <em>holding</em> in 2013 – editor’s note]. That was the first thing that István Léko, the <em>Peoples‘ Paper‘s</em> Editor-in-Chief, forgot to mention when he accused the Czech eurocommissioner Věra Jourová that “she relies only on the view of the Hungarian opposition“ (When Will Brussels Praise Hungary?, LN 2.10.2020)</p><p><img src="/img/articles/images/RTcghuO8tnhczJL2Z3vLXs7phOEJPyXcwXiKFXH9.png" style="display: inline; float: right; margin: 0px 0px 1em 1em;" width="199">To Ms Jourova, who told <em>Der Spiegel</em> that “Mr Orban is building an ill democracy“, Mr Léko provided a fatherly advice: she should “study the situation in Hungary more closely.“ Mr Léko said to know it “more than well“.</p><p>He used his knowledge shortly.</p><p>The Hungarian government did not gain control of the public-service television and radio, as Mr Léko writes, “recently”. In the public-service media, the process started a decade ago. In 2014, people from Orbán’s office were already calling in to address trivialities. That was still a child’s play.</p><p>By the end of 2016, a propagandistic machinery swallowed much of the private market. When I say “propagandastic machinery”, I mean a centralized, self-referential network that includes private media and government agencies which coordinate with one another to create content that fulfills well-defined criteria of “propaganda”.</p><p>Thus, we are not contemplating journalistic imperfection. The production of propaganda in Hungary is similar as in Russia. People from the closest circle of the head of state meet with influential editors and settle the future content in cooperation with pollsters.</p><p>This content is then disseminated through progovernment media which Orbán’s government created by deforming a free market. In comparison with the leftists, who ruled earlier, Orbán’s people increased the volume of state advertising about seven-fold. The share of advertising directed to media associated with the government increased more than five-fold. Today, it exceeds 80%. That is how the government motivates media for loyalty.</p><p>Mr Léko is correct to say that the Hungarian government can be criticized in today’s most-read daily. The trouble is that the two dailies which held this position in the last four years, no longer operate. Népszabadság, the “liberal“, was suddenly closed by the owner after having accused an Orbán’s minister of corruption. For business reasons. Magyar Nemzet, the „conservative“, was closed down three days after Orbán’s victory in the last elections. The younger of both dailies had a seventy-year tradition. When Mr Léko will again be pointing to surviving independent media in a year, he should therefore better check which of his theses still holds.</p><p>The transformation of the Hungarian media market climaxed in 2018. That was when 14 businessmen decided to donate over 470 media tittles in estimated cumulative value of € 182 million to a newly created state “foundation”. For the good of the nation. 112 news tittles thereby fell under a unified editorial control. At least the outer part of this farce is now therefore official.</p><p>The transaction was enabled by a committed and well-paid madam, a canny law and a Prime Minister’s decree which declared this business miracle “a national interest”. The Hungarian antitrust law could take a break.</p><p>Yet, the <em>Peoples’ Paper’s</em> Editor-in-Chief in 2020 still writes that the Hungarian media are simply polarized and that “the balance of power” between the government and the opposition “is even”.</p><h3>dialog according to prime minister</h3><p>Alright. Let us „have a dialog“? “We would never sink so low as to silence those with whom we disagree,” Mr Orbán said magnificently in the autumn of 2018.</p><p>Some time ago, I was sitting on a Budapest terrace with Peter Ákos Bod, a conservative finance minister whom Mr Orbán once lured as a compromise candidate into the Prime Minister’s seat. Mr Bod responded to Orbán’s statement with a benevolent smile: “Politicians say words.”</p><p>In 2017, Mr Bod wrote an article critical of the government for an academic journal published by a progovernment think-tank. The think-tank’s director ordered the issue to be destroyed and summarily dismissed the journal’s four-member editorial board. The last time such a thing happened in Hungary, it was under the communist rule in 1984.</p><p>When Mr Léko locks his readers in a steam room to tell them that the Chair of the European Commission treats Mr Orbán badly, the Commission, in fact, acts towards the Hungarian government as a lamb.</p><p>The readers of the Western media can, at least, follow the discussions about the effectiveness of infringement proceedings and conditionality of budgetary payments to support the rule of law. Media freedom and the rule of law are not random topics about which we can afford to write phantasmagories in the newspapers’ opinion sections.</p><p>The sooner the wannabe-conservative defenders of the Hungarian autocratic government stop gesturing to the zeal of “leftist and liberal mainstream” and the sooner the wannabe-liberal bridge builders descend to the earth, the better.</p><p>To acknowledge that a new ballgame has appeared in the Union, is the first step.</p>
<p>I remember my grandfather reading<em> Lidovky [Peoples’ Paper]</em>. That is one extra reason, why I am glad that you can still read the text you are reading. It must be emphasized that in a Hungarian equivalent to any of the holding’s papers, an article critical to the Prime Minister could not be published any longer [<em>Peoples’ Paper </em>was bought by Agrofert <em>holding</em> in 2013 – editor’s note]. That was the first thing that István Léko, the <em>Peoples‘ Paper‘s</em> Editor-in-Chief, forgot to mention when he accused the Czech eurocommissioner Věra Jourová that “she relies only on the view of the Hungarian opposition“ (When Will Brussels Praise Hungary?, LN 2.10.2020)</p><p><img src="/img/articles/images/RTcghuO8tnhczJL2Z3vLXs7phOEJPyXcwXiKFXH9.png" style="display: inline; float: right; margin: 0px 0px 1em 1em;" width="199">To Ms Jourova, who told <em>Der Spiegel</em> that “Mr Orban is building an ill democracy“, Mr Léko provided a fatherly advice: she should “study the situation in Hungary more closely.“ Mr Léko said to know it “more than well“.</p><p>He used his knowledge shortly.</p><p>The Hungarian government did not gain control of the public-service television and radio, as Mr Léko writes, “recently”. In the public-service media, the process started a decade ago. In 2014, people from Orbán’s office were already calling in to address trivialities. That was still a child’s play.</p><p>By the end of 2016, a propagandistic machinery swallowed much of the private market. When I say “propagandastic machinery”, I mean a centralized, self-referential network that includes private media and government agencies which coordinate with one another to create content that fulfills well-defined criteria of “propaganda”.</p><p>Thus, we are not contemplating journalistic imperfection. The production of propaganda in Hungary is similar as in Russia. People from the closest circle of the head of state meet with influential editors and settle the future content in cooperation with pollsters.</p><p>This content is then disseminated through progovernment media which Orbán’s government created by deforming a free market. In comparison with the leftists, who ruled earlier, Orbán’s people increased the volume of state advertising about seven-fold. The share of advertising directed to media associated with the government increased more than five-fold. Today, it exceeds 80%. That is how the government motivates media for loyalty.</p><p>Mr Léko is correct to say that the Hungarian government can be criticized in today’s most-read daily. The trouble is that the two dailies which held this position in the last four years, no longer operate. Népszabadság, the “liberal“, was suddenly closed by the owner after having accused an Orbán’s minister of corruption. For business reasons. Magyar Nemzet, the „conservative“, was closed down three days after Orbán’s victory in the last elections. The younger of both dailies had a seventy-year tradition. When Mr Léko will again be pointing to surviving independent media in a year, he should therefore better check which of his theses still holds.</p><p>The transformation of the Hungarian media market climaxed in 2018. That was when 14 businessmen decided to donate over 470 media tittles in estimated cumulative value of € 182 million to a newly created state “foundation”. For the good of the nation. 112 news tittles thereby fell under a unified editorial control. At least the outer part of this farce is now therefore official.</p><p>The transaction was enabled by a committed and well-paid madam, a canny law and a Prime Minister’s decree which declared this business miracle “a national interest”. The Hungarian antitrust law could take a break.</p><p>Yet, the <em>Peoples’ Paper’s</em> Editor-in-Chief in 2020 still writes that the Hungarian media are simply polarized and that “the balance of power” between the government and the opposition “is even”.</p><h3>dialog according to prime minister</h3><p>Alright. Let us „have a dialog“? “We would never sink so low as to silence those with whom we disagree,” Mr Orbán said magnificently in the autumn of 2018.</p><p>Some time ago, I was sitting on a Budapest terrace with Peter Ákos Bod, a conservative finance minister whom Mr Orbán once lured as a compromise candidate into the Prime Minister’s seat. Mr Bod responded to Orbán’s statement with a benevolent smile: “Politicians say words.”</p><p>In 2017, Mr Bod wrote an article critical of the government for an academic journal published by a progovernment think-tank. The think-tank’s director ordered the issue to be destroyed and summarily dismissed the journal’s four-member editorial board. The last time such a thing happened in Hungary, it was under the communist rule in 1984.</p><p>When Mr Léko locks his readers in a steam room to tell them that the Chair of the European Commission treats Mr Orbán badly, the Commission, in fact, acts towards the Hungarian government as a lamb.</p><p>The readers of the Western media can, at least, follow the discussions about the effectiveness of infringement proceedings and conditionality of budgetary payments to support the rule of law. Media freedom and the rule of law are not random topics about which we can afford to write phantasmagories in the newspapers’ opinion sections.</p><p>The sooner the wannabe-conservative defenders of the Hungarian autocratic government stop gesturing to the zeal of “leftist and liberal mainstream” and the sooner the wannabe-liberal bridge builders descend to the earth, the better.</p><p>To acknowledge that a new ballgame has appeared in the Union, is the first step.</p>
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